HW Holly Woodford
Co-Founder & Editor

Holly Woodford

Holly is a long-time advocate for women in sport. An endurance athlete and self-confessed kit geek, she tests gear in real training conditions and cuts through the hype to find what actually works for women's bodies and lives. Holly built the Women's Sports Standard™ framework and oversees every review published on the site.

RunningTrailTriathlonKit & GearTechnology

Reviews by Holly

Nutrition

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Mixed Energy Chews
nutrition

Mixed Energy Chews

by Veloforte

Real-food, gum-free endurance chews with a genuinely gentle bite — but hedged carb numbers and a thin electrolyte breakdown leave questions for serious fuelling.

Nutrition · Protein

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Nutrition · Race Day & Performance

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Veloforte Passo Hydration Electrolyte Powder
nutrition

Veloforte Passo Hydration Electrolyte Powder

by Veloforte

A light, natural electrolyte powder that lets you top up carbs without overloading them — gut-friendly, genuinely enjoyable to drink and built for long endurance days.

Run · Accessories

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Run · Clothing

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BIMBLE BLACK SUPER STRIDER SHORTS 8"
run

BIMBLE BLACK SUPER STRIDER SHORTS 8"

by Bimble & Bolt

I've lost count of the number of running shorts I've tried over the years that have let me down mid-session — riding up, falling down, or rubbing in places