Sports products were never designed for women. We're changing that.
Women's Sports Store is the UK's first certified women's sports retail destination. Every product we review is independently tested against the Women's Sports Standard™ — seven rigorous pillars that measure what actually matters to active women. No brand bias. No vague praise. Just honest, evidence-based assessments.
of women have experienced poor product fit
more likely to buy a WSS™-certified product
want clearer independent standards
We built the Women's Sports Standard™ because the sports industry has spent decades designing products for men and shrinking them down for women. Our independent review framework holds brands accountable to real standards — tested by active women, scored transparently, published regardless of commercial relationships.
Source: WSS consumer survey, n=331.
Every product is held to the seven pillars of the Women's Sports Standard™. Read the full standard →
Every review is written by an active woman who has tested the product in real conditions. Our team combines editorial expertise, specialist clinical knowledge, and first-hand experience of the fit and performance issues women face every day.
Holly is a long-time advocate for women in sport. An endurance athlete and self-confessed kit geek, she tests gear in real training conditions and cuts through the hype to find what actually works for women's bodies and lives. Holly built the Women's Sports Standard™ framework and oversees every review published on the site.
View Holly's reviews →
Mel believes we're all capable of more than we think. Growth comes from listening, adapting, and moving forward with purpose. As a coach her goal is to help athletes unlock their potential, enjoy the journey, and get access to great products that make it even more enjoyable. Mel leads testing across swim and triathlon categories and brings exacting standards to every product she reviews.
View Mel's reviews →
Gemma is a specialist Women's Health Physiotherapist and Pilates teacher who helps women recover and move with confidence. She puts equipment and wellness products through everyday use, sharing honest insights grounded in clinical experience and real life. Her specialist background means she spots what other reviewers miss — how a product actually performs for women's bodies under real conditions.
View Gemma's reviews →For review submissions, brand partnerships, or press enquiries, contact us at:
